paul, you've really lost me here. you argue against promoting fighting as a focal point of the game, but then you just trail off about who gets home ice. is that even part of the same argument? what should the use to grab people's attention instead? are you trying to tell me a headline that reads
"home ice advantage" will turn as many heads as "
blood on the ice"
you even used it in your own headline.
the basic fact is violence sells. it's the part of the game the most people can relate to. soccer fans like fights, football fans like fights, tennis fans like fights. i don't know anyone who doesn't like seeing someone get caught cutting through the middle as much as they like seeing a textbook tic-tac-toe goal. however, what separates the fight from the great plays as a seller is that you don't have to have played the game to get excited by a fight. there's no required knowledge to understand what's going on in the situation. if one hasn't played the game, one, i would assume, won't always be able to tell what was so smart about a lot of the plays.
this
image isn't as supportive as the one from wednesday when the first games started, but it still has that team vs team battle feeling. they're going into battle to fight for survival. you didn't link to the source, so i have no idea what the article says, but blood on the ice, to me, just extends the playoff,
off to battle metaphor.
either way, it's definitely a more interesting line than
crosby better stick handler than spezza. the goal is to entice people to read the article, not break out the foil.