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NHL to introduce virtual ads during playoff telecasts Options
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Marty Henwood
Posted: Tuesday, April 01, 2008 4:12:22 PM

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Really, it was just a matter of time.

If you didn't see this coming, well, you're about to.

Leave it to the Sports Business Journal to break the news to us that the NHL will unveil virtual ads in this spring's playoffs, transforming the glass around the rink into the yellow pages, much like the ads that annoy the heck out of us from behind home plate during the World Series.

The difference, of course, is that people actually pay attention to baseball in the U.S.. In the NHL, virtual ads for an audience that virtually could care less?

To wit, this past weekend, the New York Rangers and Pittsburgh game featuring the NHL's largest market and the golden boy of the league, with obvious playoff implications for both teams, drew a staggering 1.0 rating.

If you must...

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HockeyGal
Posted: Tuesday, April 01, 2008 4:37:58 PM
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Personally I'm not a big fan of advertising anywhere. I find it distracting. This new thing they want to do makes me think of when the puck was highlighted with a blue streak. Think people will go for it?
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rizzo1216
Posted: Tuesday, April 01, 2008 7:37:42 PM

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More stupidty from the NHL. Coming soon, advertising on jerseys. Count on it.
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24cups
Posted: Tuesday, April 01, 2008 10:21:46 PM
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I recommend Kleenex for Ottawa's ads. They'll need it.
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Neutral-Zone
Posted: Wednesday, April 02, 2008 6:42:38 AM

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I was at a game last night, and I'm honestly trying to sit here and remember one ad on the boards and ice and I can't. I can tell you who scored the goals or where the pretty girls were sitting, but can't remember the ads. Maybe the NHL should sell the ads on the pretty girls and I'd pay more attention!
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thedude
Posted: Wednesday, April 02, 2008 11:48:32 AM

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They won't bother me as I won't be watching.


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